POWER AND VALUE OF HALEKULANI BRAND
Waikiki has long been revered as a place of hospitality and housing. Ancient Hawaiians came to these waters to seek tranquility and relief from ailments. Today, this same location plays host to visitors from all over the world, and it is home to Halekulani, our "House Befitting Heaven."
Halekulani is built upon and dedicated to the philosophy of providing each guest with the highest standards of quality and personalized service, while celebrating its indigenous surroundings and culture, and reflecting the aloha spirit of the islands of Hawai'i.
From its humble beginnings as a collection of guest bungalows in 1917, the resort has gone through numerous transformations to become one of Hawai'i's most acclaimed destinations. In 1981, the hotel began a new era under the Honolulu-based Halekulani Corporation, undergoing renovation immediately. The "new" Halekulani opened its doors in 1984. A short time later in 1987, Halekulani Corporation opened the Waikiki Parc Hotel, directly accross the street from Halekulani.
BRAND ATTRIBUTES: